Everyone has experienced persuasion at some point in their life. You have certainly been persuaded by someone to do something, and you have also persuaded someone to do something.
What is Persuasion?
Some describe persuasion as being an art of getting people to do things that are in their own best interest, and that also benefits them. Another describes persuasion as an act of convincing someone to change their beliefs or do something you suggest. In business, therefore, persuasion is convincing people to buy from you.
Let's dig into some techniques that you can use to convince people to buy from you
1. Sell the Benefit, not Feature
Educate your customers on the benefits of using your product or service, rather than the features of your products. In as much as it's important to mention the features of your products, you shouldn't concentrate so much on the features, but rather, on the benefits or the solutions to the pain points your customers are experiencing.
An example would be if you are selling fish to your neighbors in your estate - knowing that people are very health conscious - you can educate your customers by telling them that fish is a great source of minerals, and fish is one of the healthiest forms of white meat.
If you are selling cereal containers, talk more about how your containers will keep your customer's cereals safe, dry, and away from dust, and less about how they come in different colors and shapes.
2. Start Small then Gradually Grow
This may not work for all products or services but it's a good way to create a rapport with your potential customers. You can sell the benefits of your product and persuade your potential customers to buy small portions, as you continue encouraging them to increase their portions. It will be easier to convince them to make larger purchases since you have already created some rapport. If they are happy with the first purchase, they will most likely come back for more.
3. First Impression
You must ensure that you get off to a good start on your first contact with your potential customer. Your first contact can be through a phone call, a WhatsApp chat, an SMS, a video call, or physical.
A person will evaluate you very quickly and form an opinion about you. If this opinion is negative, your persuasion will land on deaf ears. It's difficult to reverse a negative perception, even if you are selling the best product in the market.
Therefore, ensure that you present yourself appropriately during your first contact so that it can be easier for you to convince your potential customer to buy your product.
4. FOMO Style
Fear Of Missing Out (FOMO) according to ScienceDirect is a pervasive apprehension that others might be having rewarding experiences from which one is absent.
"You can use FOMO to capture the attention of customers and get them to buy."
Show that your product is in demand and only a few pieces are left. Make it look like a great opportunity will be missed if one doesn't buy. Use this to motivate someone to make a purchase. You could also show that you have a special offer that will not last, to generate interest. You could even offer a discount to early buyers.
5. Know Your Customers' Needs
It's important to know your customers' needs so that once you have this knowledge, you can use it to persuade them to make a purchase. It's difficult to persuade consumers without knowing what they are looking for.
Once you know their pain points, it will be easier to persuade them to buy your product because you will align the benefits and solutions with the problems they are experiencing.
"The most important persuasion tool you have in your entire arsenal is integrity.” Zig Ziglar
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